Case studies: Boinx
|Client:||PepsiCo - FritoLay|
Our brief: to design and develop an innovative "Active Fun" toy premium that would appeal to both boys and girls aged 8-13 years.
We took the traditional Tazo which is a plastic printed disc and reinvented it. Boinx is a printed plastic disc with an over moulded TPR "Tyre". The bouncing Tazo was born! It behaves like a ball and bounces to a great height. The Boinx connect together to form a larger unit that bounces higher.
Boinx proved to be a big hit and over 300 million were made. They were given away in Doritos in many countries across Europe as well as Brazil and Mexico.